the marketing tag
Photoshop’s New Logo
Since the last rebranding of Adobe’s design suite has been nine months ago (remember the Periodic Table o’ Elements?), apparently it’s time for another new logo, this time for the Photoshop “family” of applications.
Opinions? Well, apparenty it represents a P. At least according to John Nack, who also has more details on the whole rebranding thing. It’s a speech bubble. Yes, another one. Welcome to the bandwagon! And it’s in 3D with glossy finish, practically screaming “photoshop filters!”. Where’s the lens flare?
Anyway, while the logo might not please everybody (judging from a lot of not so nice comments on John’s post), at least it seems Adobe has finally rediscovered Photoshop as a valuable brand.
Speech Bubbles: The Web2.0 Catch All Symbol
I just stumbled over this roundup of web2.0 logos all featuring a speech bubble. I didn’t realize it was that prevalent.
Jealous Computers: Nokia Viral Advertising
The latest viral marketing campaign by Nokia is again beautifully done, consisting of a website complete with videos, victim reports and posters warning of jealous computers attacking their owners when they buy or use a Nokia N95. As a nice twist, users can upload their own videos, pictures or stories of attacks and receive a specially designed T-Shirt.
