the anamorphic tag
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Eureka Carpark in Melbourne
Axel Peemoeller designed this great way-finding-system for the Eureka Tower Carpark in Melbourne, Australia. It consists of giant words that only snap into focus when you drive in the right direction, providing strong orientational cues.
I always loved anamorphic images and this is a both brilliant and useful implementation. The project won several international design awards.
