aetherworld.org

Since the last rebranding of Adobe's design suite has been nine months ago (remember the Periodic Table o' Elements?), apparently it's time for another new logo, this time for the Photoshop "family" of applications.

Opinions? Well, apparenty it represents a P. At least according to John Nack, who also has more details on the whole rebranding thing. It's a speech bubble. Yes, another one. Welcome to the bandwagon! And it's in 3D with glossy finish, practically screaming "photoshop filters!". Where's the lens flare?

Anyway, while the logo might not please everybody (judging from a lot of not so nice comments on John's post), at least it seems Adobe has finally rediscovered Photoshop as a valuable brand.